Paris Saint-Germain announced their strategic partnership with LGD Gaming today at a joint press conference.
Fabien Allègre, director of merchandising and diversification of the Paris Saint-Germain brand stated:
We are very happy to once again be a pioneer by being the first major European football club to invest on DotA 2. With an average of over 500,000 players simultaneously connected, Dota 2 is one of the most popular eSports games, especially in Asia, a strategic region for PSG. Driven by the ambition of the club and our confidence in our partners LGD and Webedia, we are determined to make this commitment a success. ”
The partnership is the first bringing a Major European football club into the Dota 2 scene and crossing regions. Russian football clubs have already been leaving a footprint in the CIS region and American football and basketball clubs have been actively involved in supporting various North American teams.
Yassine Jaada, PSG eSports’s CGO has reported:
We are very happy to work with LGD, a major structure in China. This partnership fits perfectly with our development strategy and I look forward to build new exciting projects with them. Our goal is to go to The International and to get the best performance. ”
LGD Gaming will now be rebranded as PSG.LGD and will make their debut in the new colors and banner at EPICENTER XL starting next week.
Paris Saint-Germain esports
Dota 2 is not their first foray into esports. Two years ago they stepped into the scene taking on a League of Legends team and FIFA players. In 2017 they picked up several players in Rocket League.
PSG is a French professional football club based in the city of Paris, founded in 1970. The club has won a total of 36 trophies, making it the most successful French club in history by this measure. Oryx Qatar Sports Investments (QSi) has been the club’s owner since 2011 making it the richest club in France and one of the wealthiest in the world with an annual revenue of €520.9m and worth $841m.